MGT301 QUIZ NO 1 SOLVED 100% VERIFIED BY ADMIN (MID TERM SYLLABUS)
Q1: Most firms follow the production concept when they face overcapacity.
Q2: When firms take aggressive action to affect the publics and forces in their marketing environment, they are taking and environmental management perspective.
Q3: Your accounting department must measure revenues and costs to help the marketing department know how well it is achieveing its objectives.
Q4: When backed by buying power, wants become demands.
Q5: Demarketing is a marketing philosophy focused upon product differentiation and positioning.
Q6: Marketers of products, services, and ideas only practice marketing, whereas buyers do not.
Q7: The owner of 21 stores chain of bicycles, explained to the store managers at a recent sales meeting that marketers, more than any other group in the company, must be the trend trackers and opportunity seekers.
Q8: Environmental concerns have been on the decline in the past decade; more government legislation and the green movement may be the cause of this trend.
Q9: An exchange in the core concept of marketing, whereas a transaction is marketing's unit of meaurement.
Q10: Human needs are shaped by culture and individual personality.
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