MGT301 QUIZ NO 1 SOLVED FILE 3|| 100% VERIFIED|| VURANK

MGT301 QUIZ NO 1 SOLVED 100% VERIFIED BY ADMIN (MID TERM SYLLABUS)

Q1: Toyota Motors wants to lunch a new model of care for the elite class. For this purpose it hires a marketing manager who will be responsible for the advertisement and sales of that new model of car. With respect ot the planning perspective in which category the planning of marketing manager falls?

A) Operational Planning

B) Stategic Planning (Confirm) (100% Sure)

C) Tactical Planning

D) Marketing Planning

Q2: ABC organization wants to lunch a new baby cereal in the market. For this purpose it wants to get information about the selection of different products by parents. This process of getting information falls under which of the following marketing function?

A) Risk taking into a new market

B) Financing the business

C) Securing Marketing Information

D) Information about he ways to do business (confirmed) (100% Sure)

Q3: Which of the following option refers to providing the resources needed to produce goods and services?

A) Company (page19) (100% Sure)

B) Intermediaries

C) Suppliers

D) Reseller

Q4: The process of creating consumer value, in the forms of goods, servicees and ideas that improve consumer life is called?

A) Marketing

B) Customer value

C) Satisfaction

D) Societal marketing (Theme 1 page 6) (100% Sure)

Q5: The strategic planning process consists all, EXPECT:

A) Developing mission and vision

B) Defining objectives

C) Defining organizational structure (confirm) (100% Sure)

D) Formulating marketing strategy

Q6: A firm that operates in more than one country in known as:

A) Global firm (confirm) (100% Sure)

B) Marketing firm

C) Operating firm

D) Outside firm

Q7: With relevance 4P's versus 4C's the product matches with which of the following option?

A) Customer cost

B) Convinience

C) Customer solution (Theme 1 page 3) (100% Sure)

D) Customer care

Q8: Which of the following actors/forces are the persons or companies that provide resources required by the firm and its opponents to make goods?

A) Suppliers (100% Sure)

B) Customers

C) Competitors

D) None of the given options

Q9: The marketing mix of tangble products includes all, EXPECT:

A) Product

B) Price

C) Process (confirm) (100% Sure)

D) Place

Q10: The different ways to market product to customers include: direct mail, catalog, telemarketing and online marketing is part of?

A) Direct marketing channels

B) Selling

C) Promotion

D) Advertising (Theme 1 page 9) (100% Sure)