MGT301 QUIZ NO 1 SOLVED 100% VERIFIED BY ADMIN (MID TERM SYLLABUS)
Q1: Cusotmer value is defined as the customer's evaluation of the percieved difference between all the benefits and all the costs fo a marketing offer relative to those of competing offers.
Q2: Customer perceived value depends on the product's percieved performance relative to a buyer's expectations.
Q3: Selling is managing profitable customer relationships.
Q4: Delivering superior customer value and satisfaction are the two keys to building lasting customer relationships.
Q5: When sellers focus on existing needs and lose sight of underlying customer wants, they suffer marketing myopia.
Q6: The selling concept holds that consumers will not buy enough of the firms products unless it undertakes a large-scale selling and promotion effort.
Q7: Smart marketers look beyond the attributes of the products and services they sell. They create brand experience for consumers.
Q8: Customer Relationship Management (CRM) is nothing more than a customer data management activity.
Q9: When backed by buying power, needs become demands.
Q10: When railroad companies thought that users wanted trains rather than transportation and overlooked the growing challenge of other modes of transportation they were following the selling concept.
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