MGT301 QUIZ NO 4 SOLVED 100% VERIFIED BY ADMIN (FINAL TERM SYLLABUS)
Q1: Major factors are changing the face of today's marketing communications. Mass markets have fragmented; thus, marketers are shifting away from mass marketing.
Q2: A break-even chart shows the total cost and total revenue expected at various sales volume levels.
Q3: Demand and consumer value perceptions set the floor for prices.
Q4: In industrial markets, product managers have an influence on the company's price-setting decisions.
Q5: Cost-based pricing relies on consumer perception of value to drive pricing.
Q6: Informative ads are used primarily in the growth stage of the product life cycle.
Q7: Overhead cost is another term for variable cost.
Q8: Slice of life, lifestyle, and personality symbol are all parts of public relations.
Q9: Percentage-of-sale method wrongly views sales as the cause of promotion rather than the result.
Q10: When a manufacturer seeks a market for by-products and accepts a price that covers more than the cost of storing and delivering them, it is able to reduce the main product's price to make it moer competitive.