MGT301 QUIZ NO 3 SOLVED 100% VERIFIED BY ADMIN (FINAL TERM SYLLABUS)
Q1: An example fo service variability is that within a given Marriott hotel, one registration-desk employee may be cheerful and efficient, whereas another may be unpleasant and slow.
Q2: Developing a stronger position within several segments creates more total sales than undifferentiated marketing across all segments.
Q3: When a company introduces a new brand name in the same product category, it is called line extension.
Q4: Lahore Florists segments markets into groups of nonusers, ex-users, potential users, first-time users, and regular users of its flowers and services. This firm uses usage rate as the segmentation approach.
Q5: Today, most companies have moved away from mass marketing and are being choosier about the customers with whom they wish to build relationships.
Q6: Shopping products are less frequently purchased consumer products and services that customers compare carefully on suitability, quality, price and style.
Q7: Service inseparability means that the quality of services depends on who provides them, as well as when, where, and how they are provided.
Q8: At a recent marketing seminar, the featured speaker stated that a target market consist of a set of buyers who share common needs or characteristics that the company decides to serve. You believe this is a correct defination.
Q9: An aspect of managing service differentiation is in the company's service delivery.
Q10: At this point, your company wants to move away from mass marketing and engage in target marketing. The three steps to take, in order, are market segmentation, marketing positioning, and target marketing.
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